Prepared for Mark and Mike by Eric BergDownload the PDF
Your number
$3,500
Paid once.
- Half at go, half at launch$1,750 when you say go, $1,750 when your site is live.
- Built within a weekof your go. You see every page before anything goes live.
- Yours to keepSite and domain stay in your Squarespace account.
What we built it around.
- Best in Show at the 2014 Great Lakes International Cider & Perry Competition.
From your Hammer Bent Red page. Option 1 lights that bottle like a launch, on black, and its cap pops off as the page opens.
- The sandy loam beach ridge (known as Fox Soil).
From your About page. Option 2 is light and open: your orchard rows in morning mist, with one fine line drawing the old Lake Burwell shore, the ridge your trees stand on and the limestone beyond.
- We are all here at Twin Pines.
From your About page. Option 3 is warm: your cider house at golden hour, unrolling between the two halves of that sentence.
All in the price of your website.
- The website
A new site for Twin Pines: the homepage, your ciders, your food menu, your tasting room and events, your online shop, and a way to get in touch, built out from the top you've just seen. Built within a week of your go.
- An animated promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- A designed email
Designed and written for your regulars and your list, so the people who already love your ciders hear about the new site and the next release from you.
- Twelve ads
Twelve launch graphics for your own channels (email, socials, site banners), each sized for feeds and stories, with moving versions of the best four.
- A front deskFirst month on us
From Hire Whoever, our sister company: a voice assistant built around your tasting room, so callers asking about hours, what's pouring, the kitchen or this weekend's events get an answer while your team is pouring, and every call becomes a short written record.
- Unlimited small changes
For the first 30 days, anything you send is live the next business day. After that, small changes stay free: a price, a photo, your hours, a line of text. Text or email it and it’s done within the week.
- Launch email setupIncluded when you say go before 21 November 2026
We set up the launch email and line it up for your regulars and your list, ready to go out on launch day.
$3,500, paid once. Nothing that comes with it is billed separately. All prices in Canadian dollars.
Built within a week of your go.
- Day 0You say go
You pay the 50% deposit and add us as an administrator on your Squarespace site. Nothing on your live site changes until you say.
- Days 1 to 7We finish the site
We build the new design into your Squarespace site. You preview every page before it goes live.
- LaunchIt goes live
The new design goes live on your site, and the promo, email and ads are ready to go out with it.
- After launchChanges, on us
For 30 days, anything you send is live the next business day. Small changes stay free after that.
Launch day depends on you too: the sooner your answers and approvals come back, the sooner it’s live. If we’re ever the hold-up, your first three months of Steady, our monthly care plan, are on us.
“We weren’t planning to rebuild the website for our cafe, until Eric from Crush approached us… We’re so glad he did!”
“I don’t respond to emails from outsiders, but I’m glad we did with you.”
“…completely modernized the site while keeping its identity, its history and the content I care about.”
“Eric didn’t just slap my pieces into a generic template…”
“I’d recommend Eric to anyone looking for a professional website redesign.”
Yours, start to finish.
What you own
- Your site and domain, in your own Squarespace account and your name.
- You keep editing your pages, products and posts in Squarespace, just like now.
- No commitment on anything monthly.
Cancel anytime; the design stays yours.
What you pay
- Your website
- $3,500
- When you say go (50%)
- $1,750
- When the site is live
- $1,750
All prices in Canadian dollars. This proposal holds until 14 December 2026.
When you want more.
Small changes stay free, so you never need a plan to keep your site right.
These are for when you want us working on it every month: no commitment, cancel anytime.
- Steady
Any change live the next business day, your Google listing kept current, backups checked by a test restore, updates tested, lookalikes and spam reported.
$250/mo - Grow
Everything in Steady, plus a new page or article a month, showing up in Google and ChatGPT answers, one campaign, review requests and where you stand each month.
$500/mo - Partner
Everything in Grow, plus Eric on call every day, and we run your marketing & sales: full SEO, every email, promo and ad, offers from your own numbers, prize games, custom booking and checkout.
$1,000/mo
Questions.
Anything else? eric@crushhh.co
Will moving hurt my Google ranking?
Nothing moves. You stay on Squarespace, at the same addresses, with the same pages and business details, so everything Google already knows keeps working. The new design is fast and built for phones first, which Google rewards. We don’t promise rankings.
Is it secure?
Yes. Your site stays on Squarespace, which looks after the hosting, security updates and checkout. The new design is tested on a preview of your real site before anything goes live.
Who owns it?
You do. The site and the domain stay in your Squarespace account, in your name. Nothing of ours renews unless you ask.
How do I make changes?
Text or email me the change. For the first 30 days, anything you send is live the next business day. After that, small changes stay free, done within the week: a price, a photo, your hours, a line of text. Something new, like a page or a feature, gets a price before we touch it, or a monthly plan covers it.
When do I pay?
Half ($1,750) when you say go, the rest ($1,750) when the site is live. You've seen the homepage before paying anything.
What about new releases?
Then the site changes with them. New ciders, hours and events are easy to update, and I'll load your current lineup into it as part of the build.
Say go.
Reply to my email or write to eric@crushhh.co,
and the build starts.
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Eric BergCrush Digital Ateliereric@crushhh.co · crushhh.co